Our Story

About Premium Digital Group

A performance-first agency built by marketers, for businesses that demand measurable results.

What Drives Us

Every decision we make is guided by three core principles that define how we work and who we work with.

🎯

Performance Over Promises

We set clear KPIs before any campaign launches and measure everything against them. If it doesn't move the needle, we cut it. If it works, we scale it.

🤝

Partnership Mentality

We don't see ourselves as vendors—we are an extension of your marketing team. Your growth is our success, and we're invested for the long haul.

🔬

Continuous Optimisation

Digital markets move fast. We test, learn and iterate every week—so your campaigns improve continuously, not just at the start of an engagement.

Premium Digital Group was founded in 2020 by a small team of digital marketing specialists who were tired of agencies that valued aesthetics over accountability. We started with three clients and a simple philosophy: every euro spent on advertising should generate more than it costs.

Four years later, we're a team of 25 specialists—strategists, data analysts, copywriters, designers and developers—who have collectively managed over €2 million in advertising spend and delivered results for more than 274 projects.

We work with businesses across e-commerce, SaaS, professional services and retail—companies that are serious about growth and want a partner who is equally serious about delivering it.

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Four Years of Growth

2020

Founded in UAE

PDG launched with 3 founding partners and a focus on Facebook Ads and Google Ads for e-commerce brands. First 100 clients onboarded within 6 months.

2021

Team Expansion & SEO Launch

Grew to 10 specialists and launched our SEO and content division. Total ad spend under management surpassed €500,000. Opened our first office in the city centre.

2022

Web Design & International Clients

Added web design, development and UX services. Started working with clients in Germany, Sweden and the Netherlands. 100+ projects completed milestone reached.

2023

Outsourced CMO Service Launch

Launched our flagship Outsourced Marketing Director offering for scaling startups and mid-market brands. Team grew to 20 specialists.

2024

274+ Projects & Continued Growth

Now 25 specialists, over 274 completed projects and managing €2M+ in annual ad spend. 81% of clients stay with us beyond 6 months—our proudest metric.

Meet the Team

25 specialists. One goal: your growth.

SA
Shannon Anderson
CEO & Co-Founder

10+ years in digital marketing. Former head of growth at a Nordic SaaS scale-up. Obsessed with ROAS and long-term client relationships.

AP
Ananya Priya
Head of Paid Social

Meta and TikTok certified. Has managed campaigns generating 8-figure revenue for e-commerce clients across five markets.

AJ
Alex Johnson
Google Ads Lead

Google Ads certified expert with a background in e-commerce and B2B lead generation. Precision thinker with a love for data.

CT
Cao Thị
SEO Director

Technical SEO specialist and content strategist. Helped 50+ brands achieve page-1 rankings for high-intent commercial keywords.

LP
Lee P'eng
Lead Designer

UX/UI designer with a conversion-first approach. Creates landing pages and brand identities that convert visitors into customers.

RA
Rohan Arjun
Analytics & CRO

Data analyst and conversion rate optimisation specialist. Turns raw numbers into actionable insights and A/B test roadmaps.

RM
Rita M. Moreno
Content Strategist

Copywriter and content strategist. Creates compelling narratives that drive organic growth and engage target audiences.

MC
Michelle Carver
Client Success Lead

Dedicated to exceptional client experience. Ensures every project is delivered on time, on budget and beyond expectations.